A ratio compares two quantities of the same kind by division. A : B = 3 : 5 means that for every 3 units of A there are 5 units of B, so A is 3/5 of B. The actual amounts can be 3 and 5, 30 and 50, or 3k and 5k for any k. Writing the quantities as 3k and 5k is the starting point for almost every ratio problem.
A proportion is a statement that two ratios are equal, written a : b :: c : d. The outer terms a and d are the extremes and the inner terms b and c are the means. In any proportion, the product of the extremes equals the product of the means: ad = bc. Every proportional formula on this page comes from that one rule.